Suhair is an absolute professional who understands the balance between company and channel needs. At Perricone MD, she was instrumental in driving our Costco business, streamlining the process, strengthening the relationship, and ultimately increasing revenue by 50% while keeping margins healthy. Her efforts played an important role in our overall profitability. Later, as a consultant with HatchBeauty, she led the successful launch of Paint & Petals and expanded the Orlando Pita haircare line at Costco. Suhair delivered every time we called on her. She is strategic, organized, and results-driven, with an incredible ability to turn ideas into revenue. I would partner with her again if the opportunity arose.

Working with Suhair has been an exceptional experience. She is professional, pleasant, and deeply knowledgeable about the beauty and skincare retail landscape. Her thoughtful and thorough approach helped one of our new brands successfully secure placement with a major retailer — a milestone we couldn’t have achieved without her guidance and persistence. Suhair is strategic and well connected, she consistently goes above and beyond to ensure every opportunity is approached with care and precision.

Working with Suhair is always an incredible experience. She is very diligent and focused on the strategy at hand. The best part of collaborating with Suhair is that she gets to know your brand DNA and understands distribution very well. Retailers love working with her!

I brought on Suhair to help our brand get into retail in the United States. Within weeks of signing her on, we had a pitch with one of the largest volume retailers in the country and launched 6 months later. Suhair’s connections, experience and direction were an integral part of the success of our brand into US Retail. She stood by our side through every step of the process and Read more…

Thanks to Suhair Nimri’s experience and talent, our gross revenue and retail sell-through have increased dramatically over the past three years.  Her guidance empowers us to make informed decisions, optimize our sales processes, build strong partner relationships, deliver consistent revenue year after year, and unlock growth opportunities in an evolving retail landscape. Suhair is not just a consultant, but a trusted advisor and invaluable asset to our organization.

Suhair is the consummate sales professional and truly knows how to create large scale opportunities for brands. Her relationship building and follow through is second to none and she takes a 360 approach to the business, with a keen eye towards not only sell-in, but even more importantly sell-through and profitability. Suhair is elite at her craft and she is a wonderful, kind and very thoughtful person too.